About Us
Who We Help and What We Solve
Built for Main Street.
Powered by People.
We know what it’s like to juggle 100 things at once. That’s why we created Code & Main—to simplify AI marketing automation for SMBs and give small business owners a better way to grow without more hustle.
We focus on three things:
- Reactivation automation software to win back old customers
- AI chatbot and lead capture tools to qualify new ones
- Sales funnel automation to convert and retain them
Behind Code & Main is a founder with 10+ years of experience in IT security, automation, and digital strategy. Every solution we offer is tested, optimized, and delivered by the same person you’ll meet on your discovery call.
Your Digital Marketing Specialists
Caitlin Pawlak
Co-Founder & CFO
Caitlin brings 10+ years of B2B sales success in data communications manufacturing, blending strategic insight with creative marketing leadership. As Co-Founder and CFO of Code & Main, she is passionate about using AI to empower SMBs to compete in broader markets. Known for building loyal client relationships and launching new revenue streams, Caitlin’s sales acumen, creativity, and financial expertise drive Code & Main’s mission to bridge Main Street and technology.
Justin Pawlak
Co-Founder & CEO
Justin has 15 years in IT and network administration, plus 3 years leading cybersecurity innovation. He excels at aligning technical solutions with business goals, creating operational efficiency and savings. A strategic thinker with a sharp eye for AI’s potential, he sees it as a force multiplier for SMBs. His leadership ensures Code & Main delivers sophisticated, accessible tech solutions to empower Main Street businesses to thrive.
Our Promise to You
At Code & Main, we don’t just deliver services—we stand behind every strategy we implement. Our promises reflect the values that guide us: transparency, simplicity, and real-world results.
Built for Small Teams
You don’t need a marketing department to grow—you need tools that work behind the scenes. We deliver powerful solutions, minus the complexity.
Automation You Can Trust
Our smart CRM reactivation tools and funnels are tested, tracked, and tuned for your industry—so they’re reliable and predictable.
No Guesswork
We provide clear campaign dashboards and reporting so you always know what’s working. Data-backed growth, not gut feelings.
Real Partnership
We treat every client like a partner. Our work is transparent, accountable, and centered around helping you grow sustainably.
Let’s Solve Your Lead Problem Together
If you’ve ever wondered how to re-engage old customers, how to stop wasting your CRM’s potential, or how to finally automate the follow-up process—this is your sign. Let’s build something that grows your customer base and gives you your time back.
Book Your Demo